Snacks Evolve Into Healthy, All-Day, Organic Options.
Appealing to organic-conscious consumers requires more than simply replacing conventional ingredients with organic-certified counterparts. Formulating and processing to align with the National Organic Program of the USDA can be especially onerous when producing convenient, increasingly sophisticated snacks that will delight all consumers, not just consumers of organic products.
This often requires strategic formulation or reformulation to shorten the list of ingredients while creating an opportunity for the snack product to appeal more to the target consumers with health benefits, such as gut health, high dietary fiber, or immune support, as well as with sustainability and lifestyle claims.